Brands are increasingly using data to forecast the performance of influencer marketing campaigns. Many brands focus on the performance metrics, such as views and likes, of past campaigns. Media kits ...

Storytelling has become one of the smartest ways businesses communicate who they are, what they do, and why they matter. And branded content has become one of the key drivers that help businesses tell ...

Branded content and brand-funded entertainment allow brands to tell their stories in a more authentic and engaging manner. Instead of relying on traditional advertising methods that can be perceived ...

When I spoke to multiple CMOs last year, they all mentioned one key challenge they faced: an inflating need for content. The creation of advertising and communication content has become a key issue ...

One day after Twitch announced sweeping changes to how streamers are allowed to advertise, the company is backing off. On Tuesday, Twitch announced updates to its branded content guidelines — the set ...