Your company brand is the lifeblood of the business: It is a statement of your company's personality and a declaration of company values. With the right positioning strategy, branding creates an ...

Will Kenton is an expert on the economy and investing laws and regulations. He previously held senior editorial roles at Investopedia and Kapitall Wire and holds a MA in Economics from The New School ...

Family branding refers to a marketing strategy that promotes a family of products or services under an umbrella brand. This is different from individual branding that promotes each product in a ...

These days, small business is big business, and it’s especially true in business-to-business markets. It’s often said that as much as 20% of startups fail within the first year, so it’s worthwhile ...

Opinions expressed by Entrepreneur contributors are their own. Have you wondered how leading brands have gained exponential popularity and become household names? It’s no secret that businesses apply ...

Opinions expressed by Entrepreneur contributors are their own. Your prospective customers are bombarded by advertisements every day, with each brand claiming to meet their needs best. Joining this ...

The COVID-19 crisis is impacting the work and decisions of professionals in the branding and marketing sector. Due to the looming uncertainty, many marketers are finding it hard to lead initiatives, ...

Seven Media's Reham Bakry highlights how brands should shift their comms strategies to prepare for the UAE's 'Year of Family' ...

In a marketplace overflowing with competition, the key to success isn’t just being seen—it’s being remembered. Regardless of what industry your brand operates in, chances are, your niche is more ...

Increasing brand awareness is crucial for any business looking to grow and thrive in a competitive market. As someone deeply involved with building my own brand, I’ve seen firsthand the importance of ...

Don't miss a MarketingProfs podcast, subscribe to our free newsletter! It's a "delicate balancing act," says Mitch Duckler, brand expert and founder of FullSurge. If you play it too safe, you'll fail ...

Digital breakthroughs are making it increasingly easy for brands to communicate directly with end users. To encourage two-way communication, many brands are going to social media to talk directly with ...