Malaysia's success as a global trading partner means that trade mark creation and protection are more important in the country than ever. Karen Abraham of Shearn Delamore & Co provides a run-down of ...

Our final discussion in this brand management series looks at impact: the ability to measure how digital assets can influence brand success. “Results are what you expect, and consequences are what you ...

So many brands and companies are constantly reinvigorating their businesses and positioning them for growth. There is a constant need to innovate, reinvigorate, update, recalibrate, or just simply ...

Gartner estimates that most companies utilize only about 60% of the capabilities in their martech stack. This represents a huge untapped opportunity. According to industry experts, marketing ...

In today's fast-paced and highly competitive business environment, brand management has emerged as a crucial discipline for organizations across industries. A well-crafted brand strategy and effective ...

Employees play a pivotal role as the backbone of an SMB’s brand. This is how you can — and should — build your brand from within. Establishing a cohesive brand identity with a clearly defined purpose, ...

June 2004 Professor David A. Aaker, renowed author and international speaker, shares his views on the importance of branding and marketing strategies in the today's competitive market with ArabAd.

DO: go through a branding exercise where you define your brand's values, pillars, and promises, along with useful things like taglines, consumer value propositions, and the like. This will help you be ...

Many brands and companies today are constantly reinvigorating their businesses and positioning them for growth. There is a constant need to innovate, reinvigorate, update, recalibrate, or just simply ...

Malaysia's success as a global trading partner means that trade mark creation and protection are more important in the country than ever. Karen Abraham of Shearn Delamore & Co provides a run-down of ...