There is nothing quite as energizing as a well-run brainstorming session. When I work with clients on innovation projects, the Ideation stage is one of my favorites. There is a distinct energy and ...

In marketing and other high-level business decisions, it’s important to be able to generate creative new ideas. Group brainstorming sessions can bring everyone together for a collaborative opportunity ...

One of the downsides of traditional brainstorming sessions is that they favor extroverts. To participate, you need to interject ideas with lots of energy and enthusiasm. Nothing quashes introverts’ ...

This post was originally published on the ooomf blog. Over dinner a couple months ago, one of my friends said he needed some help coming up with a name for a new website. He told me a bit about the ...

Although it is widely practiced, brainstorming is seldom utilized to its full potential. Over the years I have interviewed scientists, inventors, and other creative people from various professions.

This is not to say that group brainstorming should disappear altogether. In any case, despite the science behind it, managers ...

Virtually every entrepreneur has experienced that “eureka!” moment or reached for the proverbial napkin to jot down a million dollar idea. But what if you can’t wait around for inspiration to strike?

This past holiday season, the International Fund for Animal Welfare, in Yarmouth Port, Mass., began its first-ever fund-raising campaign with a holiday gift guide. Designed for the hard-to-please ...

The word “brainstorming” conjures up a vision of hell. It is someone saying, “Fire up the brainwaves barbecue.” It is trying desperately to work out where everyone else’s cursors have gone on a ...

They say two heads are better than one, but a recent study led by associate professor of organizational behavior Markus Baer at Washington University in St. Louis’ Olin Business School suggests the ...