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Brain Rot is a popular internet term used by Gen Z and Gen Alpha to describe mental fatigue, reduced attention span and ...

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Forbes contributors publish independent expert analyses and insights. author of Chained to the Desk in a Hybrid World: A Guide to Balance. Neuroscientists tell us that “Brain Rot” is becoming a trend ...

If you’ve spent much time on TikTok recently, you may have noticed a strange new type of AI brain rot taking over: fruit dramas. These AI-generated short dramas feature odd-looking anthropomorphic ...

Emma Lembke joined Instagram at age 12. Soon, she found herself “scrolling mindlessly for hours, addicted to gaining a certain number of likes, a certain number of comments.” She often wanted to stop ...

You grab your phone and in that first swipe, you see someone traveling the world. Why aren’t you on vacation? Swipe again, and someone is living off the grid. Wow, shouldn’t you get rid of your laptop ...

"Ballerina cappucccina" is not the latest trend in fancy lattes. Instead, it's a dainty ballerina with a giant coffee mug for a head, a character from a popular TikTok meme in the category of ...

On August 2, Digital Toxicity Awareness Day will examine known biological changes linked to “brain rot”—live on YouTube ...

A few months ago, I was scrolling through TikTok when I came across a video that stopped me in my tracks. It starred an animated frog, dressed in a wizard hat, robe, and pink nail polish, superimposed ...