When BlueScope Steel demerged from mining giant BHP back in 2002, the term Internet of Things (IoT) hadn't yet crossed the board table. 15 years later, and Catherine Buhler, chief information security ...

BlueScope and Clemenger BBDO Sydney have launched a national campaign celebrating 60 years of Colorbond steel, positioning the product as a symbol of Australian durability, ingenuity and everyday ...

Bluescope Steel is closely monitoring whether Donald Trump imposes tariffs on steel exports as the steelmaker plans to introduce its popular Colorbond product to the US market. The Illawarra-based ...

Construction materials supplier Bluescope has collaborated with Clemenger BBDO Sydney on a campaign that celebrates the legacy of its steel brand Colorbond. The “Made by Australia” platform, produced ...

That’s why the BlueScope chief executive is preparing for disruption across the rest of the steelmaking world and wants to pull $200m of costs out. It’s still early days, but around half of the ...

Mark Vassella, CEO, highlighted the company's resilience during challenging macroeconomic conditions, reporting an underlying EBIT of $309 million and a return on invested capital of 8.1%. Shareholder ...

Good morning, and welcome to the BlueScope First Half FY '24 Financial Results Presentation. I'm Mark Vassella, and I'm joined this morning by David Fallu for his first results presentation as ...

BlueScope Steel shares are up 29% over 12 months, with analysts maintaining strong buy ratings and price targets pointing to 16% further upside. A strategic shift toward higher-margin Colorbond and ...

Richards Rose has picked up the creative accounts for global steel manufacturer BlueScope Steel and its sub-brand Colorbond, AdNews understands. Colorbond had been working with Sydney marketing ...

Over the past decade, BlueScope Steel has transitioned away from the highly contested global markets, where returns are generally poor. The company’s strategy is to run a cost-competitive steel ...

Australia’s largest steelmaker BlueScope has warned global economic headwinds would likely hit its bottom line this year as Asian steel markets softened. BlueScope reported a 27 per cent decline in ...