STEAMBOAT SPRINGS, Colo. — While the Blizzak name seems to resonate with consumers — Bridgestone Americas Inc. executives say some consumers use it interchangeably to describe winter tires — the ...

The Blizzak 6 wants to turn your summer cruiser into a snow slayer. Sports car owners in colder climates mostly fall into two camps: Those who tuck their prized possessions away in a heated garage for ...

I recently flew to Colorado to test two new tires from Bridgestone, the Blizzak 6 and the Dueler A/T Ascent. The first is aimed at keeping sports sedans and sports cars in use year-round, while the ...

STEAMBOAT SPRINGS, Colo.—This isn't your ordinary winter tire. Just look at the names on the sidewall. Yes, this is one of the winter tires, the few designated to carry the Bridgestone Blizzak moniker ...

Owners of high-performance sports cars and crossovers often find winter driving challenging as snow, ice, and freezing temperatures dangerously hamper the effectiveness of their high-performance tires ...

Bridgestone is launching a new line of its long-standing Blizzak winter tires called the Blizzak 6. While other Blizzak lines focus on larger vehicles such as SUVs and trucks, the Blizzak 6 is ...