Basketball Network on MSN

The team used it just to make more money - Bill Laimbeer revealed the 'Bad Boys' brand was invented by the NBA to get the sales up

Laimbeer explains how the Pistons’ iconic identity started as a marketing move.

“I would do it to avoid all the publicity” - Michael Jordan on the idea of teaming up with Isiah Thomas on the Dream Team

MJ said he would still play on the Dream Team even if Zeke and Laimbeer were on it.