A year ago at CES 2023, Mercury Marine presented its first electric outboard ever, the Avator 7.5e. For this year's show, it cranked up the power to present the highest output models of the ...

The stalwart Japanese brand Yamaha has been operating for over 100 years now, with a solid rep across several industries. You may already be familiar with the company's musical instruments and audio ...

The Ilmor ION electric outboard motor, developed by Ilmor’s Advanced Technology Group, hopes to power the next generation of light electric watercraft from tenders to pontoon boats. The new electric ...

While auto engines are getting smaller and more efficient, marine outboards are packing on the cylinders. A year after introducing the "world's first V12 outboard," Mercury Marine followed up with ...

The new boat motor is reportedly still a prototype, but the design looks to be fairly refined at this point. The transom-mount electric outboard was shown off without specs, so we don’t know how much ...

Shopping for an outboard sounds simple until you realize how many bad purchases start with a good intention. A buyer picks a motor that looks right on paper, installs it, and then wonders why the boat ...

Japanese manufacturer Yamaha has entered a wide range of different segments over the decades. Some have yielded better results than others -– its long-running lineup of motorcycles is well regarded ...