Digital advertising has always promised precision, but contextual targeting has consistently fallen short. For years, advertisers have struggled with crude systems that serve ads for wedding dresses ...

The Federal Trade Commission on Thursday finalized new restrictions on companies' ability to serve behaviorally targeted ads to children under 13. The new rules effectively require operators of ...

Not too long ago, Will Doherty speculated what digital advertising will be like once cookies are past their peak.There’s no doubt that cookie pools are shrinking, driven (per Doherty) by the ...

Vado has developed a nuanced view that campaign performance reflects an interplay of data quality, human strategy, and ...