When you know the difference between descriptive and behavioral marketing, you can decide on the best marketing approach for your business and use it to get new customers. Descriptive strategies apply ...

All marketing relies, to some extent, on behavioral insights. Once you’re in the business of ascertaining motivation and influencing behavior, you’re in the realm of psychology, whether you’re trying ...

People are now living in a hyperconnected omni-channel digital world where millions of terabytes of data are generated every day globally. Consumers’ purchasing behavior has evolved dramatically too.

In the digital world, new buzz words sprout and spread faster than the crabgrass in my lawn. One of those recent buzz words is behavioral marketing (sometimes called behavioral targeting). As an ...

This guide breaks down seven strategies for using first-party behavioral data to improve personalization, close visibility gaps, and drive real results. Looking to do more with your first-party data?

Congress has become increasingly interested in the privacy implications of behavioral marketing. This summer, the Senate has held hearings, and the House Committee on Energy and Commerce has followed ...

The first audience that most advertisers work with is their own website visitors. After all, retargeting campaigns perform better when a high concentration of traffic comes from high-value search ...

SeeWhy, a provider of real-time ecommerce shopping cart recovery solutions, today released SeeWhy Browse Manager, software that triggers real-time personalized marketing campaigns based on shoppers' ...

Buyer behavioral data remains the greatest untapped marketing asset, opines the report. On average, only 45% of marketers are capturing and consolidating customer behavioral data from multiple ...

Forbes contributors publish independent expert analyses and insights. I write about behavioral marketing and consumer personalization. Even though we’re in the heat of the summer, a major shopping ...

Access of our Behavioral Marketing Marketing Resources here. Select any of the popular topics below to narrow your search. Get unlimited access to all of our exclusive marketing resources. Go PRO ...

B2B marketers are noticing an alarming trend of false positives on their lead generation campaigns. Are they just poor-quality leads? Unfortunately, the reality isn’t so simple. After years focusing ...