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What does it take to be a “New York 10?” Or to slay the makeup game in Los Angeles, Miami, Houston, or Chicago? Beauty standards vary wildly from place to place — a simple, red-lipped Parisian ...

A trained MUA reacts to TikTok’s most outrageous beauty hacks. Watch as viral trends like boiling brushes get professionally fact-checked for safety and effectiveness. Elon Musk is telling his ...

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