Among the most popular creators on social media are beauty gurus — and some of our favorites just banded together to nail the internet's latest trend. This weekend, James Charles, Manny MUA and many ...

In a departure from their usual content, TikTok beauty influencers are “de-influencing”, telling viewers what not to buy. Offering uncharacteristically critical product reviews, many are directing ...

Meredith Duxbury is the moment! It's hard to not take notice of the beauty guru, who rose to fame via TikTok thanks to her viral foundation technique. Since making her debut on the social media ...

Ella Bright becomes the first ambassador for Selena Gomez' cosmetics line, Rare Beauty.

The most important part of anyone’s beauty routine is rest. A lack of sleep can impact our mental health, energy, and physical appearance. Nothing is worse than hoping your mascara can cover those ...

The 23-year-old makeup guru says becoming an instant beauty phenomenon feels "surreal" Kaitlyn is a former Assistant Style & Beauty Editor at PEOPLE. A little over a year ago, Mikayla Nogueira was ...

Beauty influencers on YouTube, also known as “beauty gurus,” are typically vloggers who create videos and offer advice on makeup, skincare, and fashion. The new generation of gatekeepers in the $49.2 ...