Among the most popular creators on social media are beauty gurus — and some of our favorites just banded together to nail the internet's latest trend. This weekend, James Charles, Manny MUA and many ...

After creating over 2,000 videos on YouTube for nearly 10 years, beauty guru Tati Westbrook is finally giving fans what they’ve been asking for: her own eponymous makeup brand, Tati Beauty. And while ...

The most important part of anyone’s beauty routine is rest. A lack of sleep can impact our mental health, energy, and physical appearance. Nothing is worse than hoping your mascara can cover those ...

Let's face it, finding a foundation and concealer that properly matches your skin tone isn't always easy. When we do find it, though, we must share it with the rest of the world, especially via social ...

Beauty influencers on YouTube, also known as “beauty gurus,” are typically vloggers who create videos and offer advice on makeup, skincare, and fashion. The new generation of gatekeepers in the $49.2 ...

The YouTube beauty influencer opens up about launching her debut cosmetics brand, Tati Beauty, dealing with life in the public eye and more Kaitlyn is a former Assistant Style & Beauty Editor at ...