We may earn commission from links on this page, but we only recommend products we love. Promise. Hooded eyes benefit from strategic placement, with eyeshadow blended slightly above the natural crease ...

To celebrate the 30th anniversary of Best of Beauty, 30 of our past and present ‘Allure’ staff members share their top beauty ...

British makeup artist Lucy Bridge is the newly-appointed creative head at one of high fashion’s most influential beauty counterparts. Explore her modern artistry and learn makeup tips here. ByJessica ...

Learn which makeup essentials belong in a minimalist makeup bag for a clutter-free and stylish beauty routine.

For many, the frustration of eyeshadow disappearing the moment eyes open, or eyeliner appearing heavy and broken, points to one common culprit: hooded eyes. But this distinctive eye shape needn't be a ...

With rising temperatures and sticky humidity shaping routines, makeup enthusiasts are choosing lightweight products, radiant ...

While we don’t subscribe to the idea that there are no-nos for anyone when it comes to makeup (literally, you do you!), there are some things that can work against you, things like colour theory and ...