When I first heard the phrase “VSCO girl” from a neighbor over the summer, I had to ask her to repeat it several times, then insisted she spell it out because I simply didn’t understand what the heck ...

Assemble a few items from this VSCO starter pack for a quick and easy costume. Accessories are key: you'll need a scrunchie, the Hydro Flask, the backpack, and a puka shell necklace. Casual style is ...

If you've been noticing teen and tween fashion this year, you've probably spotted Hydro Flask water bottles, scrunchies and Birkenstocks. If you're a true trendspotter, you've like also noticed ...

Anne Milou has always had an affinity for oversized T-shirts, scrunchies and Puka shell necklaces. But recently Milou, who lives in the Netherlands, learned there's a name for the beachy, laid-back ...

Remember the VSCO girl trend that literally took over the Internet during 2019? The scrunchie-wearing, metal straw-using, Fjällräven backpack-toting aesthetic has since been replaced by TikTok ...

ALL hail the rise of the VSCO girl – the latest social media trend typically characterised by rich teenage girls in high school. While many people won’t have heard of the VSCO (pronounced visco) fad, ...

We spoke to the brands behind Gen Z’s highly aestheticized (and widely parodied) personal brand. By Becky Hughes The 15-year-old YouTuber Emma Marie’s video “The ultimate VSCO sleepover,” posted in ...

A new social media term is gaining popularity, and it describes a lifestyle of reusable straws, hair scrunchies, and Birkenstocks. The name comes from the VSCO editing app, which is used for its ...

ALL hail the rise of the VSCO girl – the latest social media trend typically characterised by rich teenage girls in high school. While many people won’t have heard of the VSCO (pronounced visco) fad, ...