Whippany-based Bayer is suing New Brunswick-headquartered Johnson & Johnson over claims the rival pharmaceutical company falsely advertised a competing prostate cancer drug. In a complaint filed Feb.
A unit of Bayer AG accused rival Johnson & Johnson of misleading statements in its advertisements to get a leg up in the multi-billion dollar market for prostate cancer drugs.
Inside Crunch Fitness’ challenger-brand playbook in the GLP-1-era, with CMO Chad Waetzig Chad Waetzig, CMO of Crunch Fitness, joins the Marketer’s Brief podcast to talk about the brand’s recent New ...