For commercial AV integrators, background music has long been viewed as a relatively low-risk system component. Speakers are installed, sources are connected and responsibility for music selection is ...

Photo by Chad M. Davis, AIA. Indoor waterparks are designed to be loud and wet. The noise level of laughter and splashing water can easily overpower background music and announcements delivered by ...

This study extends and crystallizes the literature on the effect of background music in the TV advertising setting by focusing on differential effects of attributes of background music on consumers' ...