Jans Thiemer, BMW's senior vice president of customer and brand, said the new logo "radiates openness and clarity" Change is coming to BMW. For the first time in more than two decades, the German ...

Car logos are often claimed to contain secret messages. From the alleged letters in the Toyota logo to the true meaning of the Audi rings, there are plenty of design theories out there. But one ...

As you may have heard, BMW updated its logo for the first time in over two decades, and, since it's a thing that happened in the world, some people are not happy about it. I can see both sides here; ...

Evan Williams is an automotive journalist and mechanical engineering technologist with more than a decade of experience in the industry. He has written for the Toronto Star and AutoTrader Canada and ...

If you thought BMW’s emblem was reminiscent of its days as an airplane manufacturer—you’re wrong. If you thought the logo’s “Roundel” portrayed a spinning airplane propeller—you’re also wrong. Luckily ...

It's easy to take logos at face value, but sometimes there are hidden meanings within them - and the BMW logo is no different. Logos can be the visual embodiment of a company's identity, values, and ...

Update 3/5/20 1:50 pm: The Drive has learned that BMW will not be applying its newly-released logo on its cars, per a press release claiming that “it won’t be used on the vehicles or in the exterior ...

BMW’s round logo is receiving its first redesign in more than two decades. The German automaker’s refreshed logo ditches the black ring for a transparent circle. The rest of it, including the typeface ...

Over the last few years it seems like every car brand under the sun has revealed a new logo. And they've mostly followed the same formula – flattening the existing design into a more digital friendly ...

Mercedes-Benz has the "inventor of the automobile" moniker it keeps bragging with, and nobody can take it away from the Stuttgart-based company save for a time machine. However, it didn't take that ...

Three years ago, BMW inked a deal to purchase Alpina, a German company known for building fast but comfortable BMW models. BMW previously pre-assembled a vehicle, then sent it off to Alpina for final ...

BMW is revamping its roundel logo for 2020, both online and off. The last change was in 1997, and over the company’s more than 100-year run there have only been six different interpretations of that ...