B2B marketing’s future lies not in generating more leads, but in generating smarter revenue. With AI, marketers can measure their influence across the customer lifecycle and align more closely with ...

As an account-based marketing agency , Vereigen Media focuses on simplifying the complexities of ABM for SMB, mid-market, and ...

Right now there are possibly thousands upon thousands of leads sitting in your customer relationship management (CRM) tool and collecting dust. This is the reality for many business-to-business (B2B) ...

Marketers discuss how to address the challenge of lead generation in the latest episode of Marketing Week’s webinar series, ...

A focus on pipeline is putting pressure on marketers, with over a third expected to deliver leads regardless of quality.

Kathy Floam-Greenspan is the President of Pomerantz Marketing, a full-service B2B agency supporting regional, national and global SMBs. Lead generation as a concept is simple: Find buyers with a ...

B2B advertising, with its long sales cycles and relatively thin data density, has never been easy. And the tracking upheaval from cookies disappearing is about to make it harder. That means that some ...

Opinions expressed by Entrepreneur contributors are their own. Q4 has just begun, and the pressure is on. You have just under three months left to hit your sales targets to end the year with a bang.

For B2B marketers, Instagram Stories may not seem the most obvious medium for content creation, but it can be a very effective one. B2B brands are able to generate 20x more engagement on Instagram ...