Most small businesses sell to other businesses or to consumers, and the acronyms B2B and B2C represent these relationships in abbreviated form. There are exceptions, as a cleaning service could clean ...

As B2B buying grows more complex, business-to-person marketing helps brands reach real individuals through identity ...

Digital commerce's growth in North America offers opportunities in platform concentration, AI integration, and expanding B2B marketplaces. Payments evolve as wallets rise, though cards lead revenue.

I had a really interesting conversation with a founder this morning who said that around 70% of their sales were to consumers and that the remaining was to businesses. In the context of a pitch, they ...

The distinction between B2B and B2C marketing is becoming less pronounced as customer expectations evolve. Today’s consumers demand the same level of personalisation and engagement in their ...

The realms of B2C and B2C are often thought of as being distinct. However, many B2C products and services are "considered purchases" that require similar sales and marketing tactics to B2B products ...

Businesses that sell to other businesses typically take a different approach to marketing than B2C businesses do—one that doesn’t involve the standard campaigns marketers in the B2C world use to reach ...

For decades, business-to-business (B2B) and business-to-consumer (B2C) marketing strategies have largely been kept separate. However, with more access to detailed consumer data than ever before, and ...

Adobe is one B2B brand that has successfully created a content strategy focusing on much more than its own product lines. Want more success in B2B marketing? Start thinking like a B2C marketer. Far ...

Alas, the lessons from B2C marketers on how to get attention are deeply problematic in B2B. Influence matters across the board, no matter what you're buying. In B2B, those influencers come in a ...