A new Axe body spray commercial is asking consumers to "find their magic," but there's plenty of magic in the commercial itself. Dumping the machismo vibe that dominated earlier Axe commercials, the ...

Is it OK to be a virgin? Is it OK to experiment with other guys? Is it OK to be the little spoon in bed? These are just some of the questions that men ask themselves — and Google — when no one is ...

Are you a print subscriber? Activate your account. By Adrianne Pasquarelli - 35 min 26 sec ago By Jim Tricarico - 50 min 23 sec ago By Jack Neff - 50 min 23 sec ago By Garett Sloane - 1 hour 11 min ...

Axe has never really tried to hide what they're all about. The men's grooming brand wants to help men smell good, which will, in turn, help them get with all the ladies. It's not a bad branding ...

The ‘Call me’ campaign, developed by BBH Asia-Pacific, consists of four TV spots and two print ads that stay close to the deodorant’s global positioning of giving men the edge in the mating game.

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Well, well, well, who would’ve thought the brand that did this, would suddenly be partnering with nonprofits to better understand the challenges men face as the result of masculine stereotypes? It ...