Watch shopping is on the way. No, not shopping for a watch, but rather shopping with a watch, specifically Apple’s. And this watch shopping will be triggered by beacons in supermarkets. In what is ...

This story originally written by Ryan Faas at CITEworld. Sign up for our free newsletter here. Plenty of companies already offer Bluetooth LE beacons that are compatible with iOS and Android devices.

With the new location service, shoppers with the Apple Store app installed could start receiving notifications as they walk past the latest iPhones Apple is taking a closer look at shoppers in its ...

Google has announced Eddystone, an open-source platform for Bluetooth LE devices that will enable communication capabilities with phones and other smart devices – and will also directly compete with ...

Companies have inconspicuously begun collecting mounds of location and use data from mobile phones through snippets of code embedded in operating systems and beacons in physical stores that send ...