Apple’s iPhone 16 lineup went on sale in September, and the company heavily marketed its AI features in a bid to get more consumers to upgrade. The early results weren’t promising.

With the stock down 20% in 2025, Apple could be poised for a comeback with a bold strategic move to bolster its AI prospects, Bank of America says.

Meta poaches two former Apple AI engineers, intensifying talent war. Offers over $200M pay package to former boss, hires ...

FY25 revenue surged 5%, driven by record services growth. Learn AAPL's about market share shifts, tariff challenges, and AI ...

Apple has been derided for moving slower than its competitors in building generative AI, and it has not yet revealed anything as powerful as OpenAI’s ChatGPT or Google’s Gemini, but the ...

Apple's new iPhone 16 failed to excite investors with long-expected AI features still in test mode even as an industry-first tri-fold phone from Huawei [RIC:RIC:HWT.UL] raised the stakes in a ...

Regulatory pressure. Apple is facing intense scrutiny from both the European Union and U.S. regulators. In April, the EU fined Apple 500 million euros over the company’s failure to allow app ...

Sales problems in China. Patent lawsuits in the US. Behind in generative AI. It’s only a few weeks into 2024, and Apple’s year ahead is paved with trouble.

Over the past year, Apple has pulled out all the stops to tout shiny new AI tools. Now, the company is facing questions about what it’s promised versus what it’s delivered.

This is going to be Apple’s biggest challenge. Siri is the AI product from Apple, the one from which Apple’s AI prowess will be judged in the public eye.