The transition to the anchoring ban this year seems to be relatively smooth. Adam Scott has won twice on the PGA Tour with a conventional length putter, and actually seems to be statistically better ...

An anchor is a trigger that creates a response in your subject. You can set anchors for yourself; for example, an alarm clock that prompts you to wake up and turn off the alarm. A good salesperson or ...

Even with an MBA from the top business school, the top leader of a company can still make poor decisions. It does not matter how much information he has at his disposal. If he relies on the wrong ...

Have you ever made a purchase based on the "average price" of an item, thought you got a great deal and realized you could have bought it for even less somewhere else? Have you ever negotiated your ...

Dreading a task at the end of a long week? There may be a way to trick your brain into seeing that chore as a reward. “Dopamine anchoring” is the latest psychology hack making the rounds on social ...

Improper anchoring remains a massive, but solvable, problem that imposes unnecessary burdens on an already overtaxed court system and state. Two years ago we began a project to track and catalogue the ...