For years, Amazon's (NASDAQ: AMZN) story has centered on e-commerce and cloud computing. But another engine is gaining speed — one that's high-margin, fast-growing and still underappreciated. That's ...

New exclusive partnership cements Amazon as Roku’s most addressable DSP for CTV activation Early tests of this integration have shown significant results. Advertisers using this new solution reached ...

(RTTNews) - Amazon Ads, affiliated to tech major Amazon.com Inc. (AMZN), and streaming platform Roku, Inc. (ROKU) on Monday announced a partnership to offer advertisers access to the largest ...

Amazon Ads, the company’s demand-side ad tech business, hosts its annual industry show, called unBoxed, in Nashville this week. The event can be boiled down to one word: simplicity. Some version of ...

Amazon Ads is consolidating power across retail and connected TV. Independent demand-side platforms like The Trade Desk could face increasing pressure. Even Alphabet and Meta aren’t immune to Amazon's ...

Amazon's innovative AI-powered streaming ad formats announced Monday do more than connect advertisers with viewers through a pause ad format. Artificial intelligence (AI) analyzes the content being ...

Amazon advertising operates within its own closed ecosystem, making ad delivery very different from other platforms. If you come from a Google or Bing background, you may be surprised to learn why ...

Jason and Travis Kelce at Amazon's 2025 upfront presentation to advertisers. Courtesy Amazon‘s advertising division has closed its upfront negotiations for 2025-26, reporting ad commitments above ...