Add Yahoo as a preferred source to see more of our stories on Google. Rob Cristofaro and Treis Hill have bought back Alife and have a new investor. Alife, which is now almost 20 years old, was ...

In the summer of 2006, John Mayer was scheduled to perform inside a small concrete backyard tucked behind Alife’s Rivington Street store in New York. This was not a music venue. Alife’s backyard was ...

For over 20 years, Alife has been playing a part in shaping modern streetwear. The brand’s unapologetically daring design ethos leaves no idea untouched, so long as it resonates with the brand’s core ...

Add Yahoo as a preferred source to see more of our stories on Google. Alife has given a modern Reebok lifestyle sneaker a new look. And the only place to get it is via Foot Locker’s Greenhouse ...

If you weren't able to snag one of those $850 Balenciaga Crocs before they sold out, never fear: Crocs is again teaming up with a designer to offer a high-fashion version of the divisive shoe, and ...

Finally, the Classic style offers the classic Alife logo, seen on the brand’s first-ever T-shirt, and the classic Crocs silhouette, with Alife branding seen on the strap and around the toe. Look for ...