If you purchase an independently reviewed product or service through a link on our website, SheKnows may receive an affiliate commission. The difference between a good hair day and a bad hair day is ...
Alberto VO5's new owner says it will reposition the old haircare brand, with marketing and advertising expected to appear early next year. Brynwood Partners, a Greenwich, Conn.-based private equity ...
VO5 has launched a multi-million dollar marketing effort to dust off its VO5 brand and pitch it to a younger audience. The 50-plus-year-old brand, Extreme Style by VO5, is being repositioned with ...
Alberto VO5 is not a new brand, but the division of Alberto-Culver is attempting to reach younger male and female consumers with a sub-brand, "Extreme Style by VO5." The hair-care line includes ...
LONDON & ROTTERDAM, Netherlands--(BUSINESS WIRE)--Unilever announced today that it has reached an agreement to sell the Alberto VO5 brand in the United States and Puerto Rico from the Alberto Culver ...
Are you a print subscriber? Activate your account. By Ad Age and Creativity Staff - 44 sec ago By Tim Nudd - 4 hours 29 min ago By Gillian Follett - 5 hours 29 min ago By E.J. Schultz - 5 hours 29 min ...
High Ridge Brands Co., the owner of Zest soap and Alberto VO5 hair-care products, filed for bankruptcy protection Wednesday and will put its family of personal-care products up for auction. High Ridge ...
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