Social media giant Facebook will make a number of technology tweaks to cope with the changes that Apple is introducing in iOS 14.5, with the update of the mobile operating system set to be released in ...

“Apple’s advertising business has more than tripled its market share in the six months after it introduced privacy changes to iPhones that obstructed rivals, including Facebook and Google, from ...

It’s been hard to rely on Meta’s measurement since Apple released its AppTrackingTransparency framework last year. In September, pre-name-change Facebook alerted advertisers that Apple’s privacy ...

See what's new in Facebook Ads updates designed to help advertisers with measurement issues from the tracking prompt fallout. Facebook announced a series of improvements this week that are designed to ...

Marketers funnel money into Facebook because Facebook can prove ROI. Put $1 in, get more than $1 out. It’s a simple narrative. But Apple’s iOS 14 changes are chipping away at Facebook’s ability to ...

“We are thrilled to partner with Event Marketer to help define and promote measurement methodologies and metrics for brand experiences” said Dax Callner, President of EMMC. “Event Marketer is a ...