When it comes to having fun and going fast, minimalism is often the name of the speed game, and the old-school lightweight speed ethos is on full display in this Ariel Atom track car. Instead of the ...

In a world where too many new cars try to be all things to all people, Ariel Motor Company and its lightweight, hopelessly impractical yet hyper-focused Atom sports car is a refreshing change.

Frankly, even among car enthusiasts, Ariel isn't a particularly well-known brand. That Top Gear meme is more than 20 years old now, and horrifying as that is, it's also a sign of the times. Ariel has ...

Not long ago, we brought you news of a possible Ariel motorcycle revival, and now it appears that the bike is a go. In that original article, it was said that the bike could possibly be powered by ...

In an era where lightweight, experience-first sports cars are few and far between, Ariel's face-ripper keeps the flame alive. It’s hard to believe, but the Ariel Atom turned 25 years old this year.