University Communications and Marketing and Regionals marketing team provides marketing and communications services to the university community. If you are seeking our support, please review our ...

A kick-off deck for a marketing project is an important tool for setting the stage for success. It should provide an overview of the project, its objectives, and the strategies and tactics that will ...

In marketing a product, success often hinges on having a clear and structured requirements-gathering process and thorough project management. Gathering business requirements ensures marketing ...

Over more than two decades as a brand strategist, content developer and growth platform implementer, I have witnessed the evolution of marketing strategies and the pivotal role that technology plays ...

As an independent, nonprofit news organization, The Marshall Project accepts advertising and sponsorships that meet our ethical standards and help sustain our mission-driven work: high-impact ...

The ‘Math of Marketing’ IP focuses on resolving the critical tension between immediate ROI and sustainable brand equity ...

The Bates Communications and Marketing Office works with campus partners on projects spanning everything from print and email to web, social media, and photography/video. Projects begin when you ...

In the creative industry (think marketing, advertising, branding, and PR agencies, among others), two key roles often shape the outcome of a project: the account manager and the project manager.

Advertisements for universities and their programs are ubiquitous on television, radio, billboards, social media, and streaming platforms. How do U.S. universities market the value of their offerings ...