Connected-car tech should make driving better, not turn your dashboard into a billboard.

For certain BMW owners, enormous car payments aren’t the only rude reminder that they don’t actually own their ride yet: now, irritating in-vehicle commercials will send them the same message.

Super Bowl 58 is next on the agenda for the 2023-24 NFL season. While millions tune into the game to watch the Chiefs and 49ers in action, many will also turn their attention to the commercials. One ...

The news: BMW is running a “Spider-Man: Brand New Day” promotion on the dashboard displays of vehicles built after July 2020, drawing backlash from drivers, per Gizmodo. Between July 27 and August 10, ...

One automaker has just taken this connected-car, software-defined vehicle, modern-mobility nonsense a step too far. Three years after BMW executives said the inside of a car was "a private space" and ...

In the highly competitive arena of Super Bowl advertising, where brands pull out all stops to capture the audience’s attention, BMW’s “Talkin Like Walken” emerged as the champion of the 2024 Super ...

Some BMW owners were recently met with an unexpected surprise when they hopped into their cars: an ad for Marvel’s new Spider-Man movie. As part of Sony’s rollout for the blockbuster film, the studio ...

There’s only one Christopher Walken and he’s on full display in a teaser for BMW’s Super Bowl commercial. The clip shows the iconic actor talking to his agent, who is trying to explain what teasers ...

The New York Times - BMW of North America completed a closely watched review of its creative advertising work by awarding a plum assignment to an agency that already works for the company. BMW of ...