Three prominent global ad agencies (Magna, Zenith and GroupM) recently issued their final forecast for the ad marketplace in 2021 and a look at 2022. Forecast were provided for both the U.S. and ...

It’s no secret that 2021 has been an unusual year. From a global pandemic to a supply chain shortage to the “Great Resignation,” brands had to think way outside the box to grab our attention amid so ...

07:16, Sun, Nov 14, 2021 Updated: 15:05, Sun, Nov 14, 2021 Tesco is the latest brand to come out with its annual Christmas advert, following in the footsteps of the likes of Marks and Spencer, John ...

Campaigns, party committees, and outside groups shelled out an eye-popping $1.23 billion this year to run political ads on television, digital and radio, according to new data from AdImpact, a top ...

Researchers at media agencies GroupM and Magna Global are forecasting double-digit gains in ad spending in 2022 as the industry continues to bounce back from a Covid-ravaged 2020. GroupM’s annual ...

The company now predicts a 22.5 percent jump this year, after a COVID hit in 2020, and 9.7 percent next year. By Georg Szalai Global Business Editor Global advertising in 2021 and 2022 will end up ...

Research released from The Advertising Coalition and conducted by IHS Markit on Wednesday finds that advertising generated $7.1 trillion in sales in 2021, and it supported 28.5 million U.S. jobs. The ...

VANCOUVER, WA / ACCESSWIRE / March 30, 2022 / Adaptive Ad Systems, Inc. (OTC PINK:AATV) has released the Company's annual report for the period ending on December 31, 2021, reporting yet another ...

Are you a print subscriber? Activate your account. By Erika Wheless - 1 hour 58 min ago By Berkeley Bethune - 2 hours 33 min ago By Tim Nudd - 2 hours 35 min ago By Jack Neff - 2 hours 43 min ago 5 ...

NEW YORK—Integral Ad Science’s newly released 16th Edition of its Media Quality Report (MQR) has found that digital ad fraud rates rose around the world in the second half of 2021. Based on the ...

Nicole Kidman’s second crack at starring in ads for the AMC movie chain — after her first AMC “heartbreak” ad campaign in 2021 went viral — was panned in the pop-culture zeitgeist after premiering ...