The month of July is an eagerly anticipated one around Texas Tech athletics, perhaps a little more so than usual this year. In addition to Texas Tech football drawing near, Tech is in the process of ...

Texas Tech's 10-year agreement with adidas to become the official uniform, shoe and apparel supplier for the Tech athletics department is for $59.25 million. The contract includes $50 million in total ...

Antonela Roccuzzo is the new face of Adidas’ latest campaign. The philanthropist makes her debut with the sportswear company, modeling pieces from Adidas’ new squat-proof Optime collection. Part of ...

Texas Tech will enter the 2024-25 season with new gear. After being partnered with Under Armour since 2009, the Red Raiders are starting a new 10-year partnership with Adidas effective July 1, the ...

LUBBOCK, Texas (News Release) - adidas and Texas Tech University today announced that adidas will become the official footwear, uniform, apparel and accessory partner of the Texas Tech Red Raiders ...

The inaugural collection between the two brands, featuring apparel, footwear and accessories, brings a fresh perspective to ...

Texas Tech's agreement with adidas to become the official apparel supplier for Texas Tech football and other sports teams is scheduled to run for the next 10 years. Presumably, the contract will be ...

Earlier today, adidas and Patrick Mahomes unveiled a new Texas Tech Red Raiders football uniform. The new threads feature Mahomes' signature "Gladiator" logo — one of the first times in history that ...