Google-parent AlphabetGOOGL and ShopifySHOP on Sunday at the National Retail Federation's annual conference stepped up its efforts to be key facilitators of artificial intelligence-based "agentic" ...

AI is transforming e-commerce marketing, pushing Shopify merchants to overhaul Google Ads and TikTok Shop strategies. Rising acquisition costs from AI-driven search changes, evolving product discovery ...

Shopify and Google have co-developed an open standard that enables agents to support commerce. Shopping across Google’s platforms will soon roll out supported by the standard, “Universal Commerce ...

Harley Finkelstein, the president of Shopify, was recently interviewed about their open source Universal Commerce Protocol (UCP), which enables agentic AI shopping. Co-developed with Google, he ...