YouTube is changing the way it does mid-roll ads. It will show fewer ads in places where they feel interruptive and more at “natural break points.” Creators who have mid-roll ads in interruptive ...

YouTube announced it’s making changes to mid-roll ads to improve the viewing experience for users while also helping creators potentially earn more revenue. Starting May 12, the Google-owned platform ...

Data shows Google’s attempts to force people to watch YouTube ads are having an effect on user behavior. 22% of users surveyed said the crackdown is more likely to make them use an ad-blocker. 16% of ...