In our personal lives, it does not often do us much good to compare to others, but in business, it is important to be aware of what our competitors are doing in order to take advantage of ...

This week, Google introduced a new AdWords report named Auction Insights. The report gives you a glimp into how well you are doing for a specific keyword compared to your competitors. Impression share ...

Google AdWords is based on an auction system that rewards businesses who have high-quality ad campaigns with lower costs and better ad placement. You can exercise tight control over how your AdWords ...

In the biggest update since the Auction Insights Report last year, Google AdWords advertisers now have the ability to run reports on more than just a single keyword to learn how their ad performance ...

Google posted on Twitter that Google AdWords now refreshes the auction insights and impression share reports data multiple times per day, instead of just daily. Google wrote "auction insights and ...

Google AdWords has gone from refreshing auction insights and impression share data once a day, to refreshing multiple times per day. As the company says, this will give advertisers the ability to act ...

Google’s Adwords Auction is a complex system that is responsible for deciding where ads will be placed in search results. There are a few important parts of the auction you need to make sure you ...

Google AdWords Auction Insights offers advertisers unprecedented keyword data about their competitors. Learn what awesome things are available and how PPC campaign managers can use them for actual ...

Is there a correlation between Google's use of the Dutch auction stock bidding process when taking the company through an initial public offering (IPO) and the AdWords auction model? Google originally ...