PLANO, Texas, June 20 /PRNewswire/ -- Wooden rackets at Wimbledon? Leather helmets on the gridiron? High tops on the running track? Today's athletes wouldn't think of using such outdated equipment.
THE competitive — and lucrative — category of sports drinks is getting more crowded as the third-biggest beverage marketer behind Coke and Pepsi introduces a brand to battle Gatorade and Powerade for ...