PLANO, Texas, June 20 /PRNewswire/ -- Wooden rackets at Wimbledon? Leather helmets on the gridiron? High tops on the running track? Today's athletes wouldn't think of using such outdated equipment.

When I began training last year for my first marathon, my running partner Dave Freedholm, an experienced amateur distance runner, impressed on me the need to vigilantly avoid dehydration. His drink of ...

Cadbury Schweppes is breaking a $50-million "Sweat smarter" marketing campaign at the end of May for its Accelerade sports drink. The ads tout Accelerade's promise of providing superior endurance for ...

NEW YORK, June 22 (UPI) -- An endurance runner covered a distance greater than five marathons over 24 hours to help kick off the introduction of a new sports drink. The launch of Cadbury Schweppes ...

Saddleback has become official UK distributor for Accelerade Sports Drinks. Accelerade – manufactured by Pacific Health Labs – was first introduced to UK retail last year in selected bike shops, but ...

MATAWAN, N.J. PacificHealth Labs on Monday remained positive behind its launch of Accelerade RTD, despite comments from distribution partner Cadbury Schweppes Americas Beverages that the initial ...

Extra is to exclusively bring the Accelerade brand to UK cycle retailers. The new distribution deal was revealed today at Core Bike 2011, which runs until Tuesday February 1st. One of the key products ...

Consistent energy delivery, if you’re not put off by the vivid colour When you open the tub of Pacific Health's Accelerade, the first thing that you notice about this is the powder’s strong smell, ...

FIRST, LET'S GET THE TRUTH-IN-ADVERTISING admission out of the way: I've been paid to run for Gatorade. This could cost me my amateur status, but I've been trying to lose it for 40 years anyway, so ...