AMC Entertainment Holdings Inc (NYSE:AMC) on Tuesday reached an agreement with National CineMedia Inc to run more advertising in its theaters. From July 1, AMC theater screens will feature a "platinum ...

Movie theater chain AMC will show more ads ahead of feature films starting next month. It’s a reversal for one of the country’s largest theater chains, which had previously declined to join other ...

Moviegoers, brace yourselves. The dreaded advertisements before a movie are expected to get longer at AMC Cinemas, according to multiple reports. Under the deal, AMC will play commercials in what is ...

(CNN) — Moviegoers headed to their local AMC theater can expect to see more ads before movies starting on Tuesday as a deal with ad giant National CineMedia takes effect. The deal, announced in early ...

AMC Theatres, facing years of stagnating attendance, took bet in July when it added commercials to its preview roll, eager to boost its bottom line. Early numbers now show that the deal’s working and ...

AMC Theaters will show ads during the trailers starting July 1 in a bid to boost revenues. Rival chains including Regal and Cinemark have had pre-show advertising since 2019. Attendance at AMC's US ...

AMC Theatres is making it easier for moviegoers to know the actual start time of their film screening and avoid sitting through lengthy ads. A new notice has started appearing when people purchase ...

AMC felt pressure from movie studios. Earlier in the summer, AMC Theatres began running some pre-movie commercials in an attempt to add a little bit of revenue. However, it does not sound like that ...

There’s a lot to celebrate this July 4th, read the continued hum of the box office with a $137M-plus opening for Jurassic World Rebirth and even Joey Chestnut’s 17th win at the Nathan’s Hot Dog eating ...

Nicole Kidman is shocked that people are still talking about her viral AMC Theatres commercial. Kidman reflected on the longevity of the heavily memed ad in a new video interview on Allure’s YouTube ...