Is Twitter’s new “Certified Products” program analogous to Facebook’s Preferred Marketing Developer directory, which has become such an important entry point for advertiser demand? Yes and no. Yes, in ...

Google allows integrating Google Analytics 4 properties with AdSense accounts. The integration can enhance the accuracy of ad interaction data. Despite its advantages, you may encounter data ...

Josh Speyer is CEO of US mobile mediation and monetization platform AerServ. As a mobile publisher/developer, integrating your app across devices and marketing platforms is crucial to monetization, ...

Marketing software and media services provider Integrate raised $5 million on Tuesday, led by Trinity Capital Investment, bringing its total raised funds to $40 million. Integrate, which started in ...

What is ad ops’ daily routine like in digital video advertising? At first glance, their common tasks, for the most part, cover several aspects, like ongoing communication with Supply/Demand partners, ...

The MCP server lets AI agents like Claude, ChatGPT and Gemini access Amazon ads advertising APIs through natural language ...

BURBANK, Calif.--(BUSINESS WIRE)--Leading ad tech service provider Tylie Ad Solutions and Peach, a global market leader in video advertising workflow and delivery, today announced a new technology ...

The ad industry thrives on innovation. Most of the channels at our disposal are quite mature, and the rapid growth of artificial intelligence (AI) has hurt search more than any other channel, while ...

The company reportedly intends to charge a much higher-than-average premium for ad space in its AI-powered search engine. Artificial intelligence firm Perplexity AI has come under public scrutiny amid ...