When TikTok took off in 2020 — with short dancing or comedy clips providing much-needed entertainment to many users at the start of the Covid-19 pandemic — it launched a short-form video arms race.
Interpublic intelligence arm Magna is out with a new study — done in collaboration with sibling unit IPG Media Lab and Snap — that purports to show improving effectiveness of shorter-format video ads.
Some results have been hidden because they may be inaccessible to you
Show inaccessible results