Vice President Kamala Harris’ campaign has launched radio ads targeting rural and Republican voters in Pennsylvania. Harris’ ads feature testimonials from Bob Lange, a farmer from Chester County, Pa., ...
Recent research conducted by Radiocentre and Colourtext has revealed significant shortcomings in the typical short-term attribution models used to assess the impact of radio advertising on performance ...
FIRST ON FOX: A Democratic candidate is facing criticism from his GOP opponent in a new radio ad after he declined on multiple occasions to endorse VP Kamala Harris as he runs to represent his deep ...
If you are one of the lucky people in the most hotly contested presidential states, you are seeing a lot of advertising. And with just over five months to go until Election Day and only about ...
As business-to-business marketing increasingly evolves to recognize the importance of pre-targeting potential buyers, overlooking AM/FM radio as a channel can be a significant misstep for advertisers ...
A Catholic advocacy group has launched a radio advertising campaign calling for a boycott of the Dodgers' Pride Night because it will feature a pregame ceremony honoring the Sisters of Perpetual ...
Google has reached an agreement to acquire dMarc Broadcasting, whose technology links radio stations and advertisers and automates various aspects of the radio ad selling process. Google will pay $102 ...
Political ads are driving a 9.3% increase in TV, radio station ad revenue to $36.2 billion When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. The ...
NEW YORK (Billboard) - Newly released data suggests that the U.S. radio industry could be on track to record its worst annual drop in ad revenue in decades. According to the Radio Advertising Bureau ...
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