Dana White and TKO Group are looking to shake up the boxing world. TKO group reached an agreement with Turki Alalshikh to create a new boxing promotion with the goal of changing the boxing landscape.

After years of speculation, Dana White has entered the boxing game. White is set to be a part of the executive leadership of a new boxing promotion that is a partnership between Turki Alalshikh, Sela and TKO Group Holdings, Inc., the three parties announced on Wednesday.

Eddie Hearn reflects on Dana White entering the boxing world alongside TKO Group and Turki Alalshikh, and comments on whether White can use the same model of UFC in boxing.