Starbucks North America Head Step Down as Part of Turnaround Plan
New CEO Brian Niccol is making changes at the top amid efforts to improve retail team and store performance. Starbucks announced a slew of changes, including the exit of its North America president Sara Trilling, on Tuesday as CEO Brian Niccol tries to revive demand at the struggling coffee chain.
Starbucks CEO Brian Niccol is promising more caffeinated growth but isn't yet ready to put hard projections around when. And ...
Starbucks has reported better-than-expected sales in its fiscal first quarter as some of its turnaround efforts start to take ...
For Starbucks ( SBUX) CEO Brian Niccol to achieve maximum greatness — which would boil down to a sustained turnaround in North America sales by later this year — he must improve consumer perception ...
That showed in the company’s results. While improving, revenues and same-store sales were still lackluster, as Starbucks ...
Starbucks introduces panic buttons and conflict de-escalation training to address customer behavior in U.S. stores.
For the quarter ended Dec. 29, 2024, Starbucks’ net income fell 24% to $780 million, equal to 69¢ per share on the common stock, compared to the first quarter of fiscal 2024 when the company earned $1 ...
Starbucks Corp. (Nasdaq: SBUX) CEO Brian Niccol is once again shaking up the coffee giant's C-suite, and he's bringing more ...
There are endless threads to pull with Starbucks’ turnaround, down to the very ink on customers’ cups as they order. But CEO ...
As part of CEO Brian Niccol's Back to Starbucks plan, the company is making changes to get loyal customers back in the door.
Last year, on a podcast, Schultz, who is no longer Starbucks’ CEO but is still a major shareholder, described the scene as “a ...
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