Amazon and Roku think they can sell more digital ads if they team up to do it. The two streaming giants, which control the Amazon Fire broadband interface and the streaming Roku Channel, respectively,

Amazon Ads and Roku are teaming on a landmark initiative that will give advertisers access to more than 80% of connected-TV households in the U.S.

Amazon Ads and Roku, Inc. (NASDAQ: ROKU) announced a new integration that gives advertisers access to the largest authenticated CTV footprint in the