To make a forced and artificial division, we might say that there exist Jane Austen novels of youth and folly: Emma and ...

New research from the Wharton School’s Generative  AI Labs shows how large language models can be coaxed into ignoring safety ...

Attempts to destroy AI to stop a superintelligence from taking over the world are unlikely to work. Humans may have to ...

The truth is that mere facts and information often fail to move people. Yet when we are in a disagreement, we often forget ...

The discussion centers on the effective use of ethical persuasion in clinical settings. The main focus is on encouraging patients to agree with treatment recommendations. The approach emphasizes that ...

Persuasion is the last novel that Jane Austen completed and it was published posthumously in 1817. At the age of 19, Anne Elliot, the middle daughter of a haughty baronet, ...

These persuasion industries have little in common in terms of execution, but they do share a communal objective – to affect a change in the opinion or behaviour of their target audience.

The art of persuasion isn’t the employment of a Jedi mind trick. Rather, it is a method you can use to move someone to your side of the argument and further the sales cycle.

Because persuasion lies squarely at the center of leadership, of changing minds and making decisions, an emotional process is central to what successful leaders do.