With Governor Greg Abbott signing House Bill 126, a major shift in the Name, Image and Likeness landscape has reached Texas ...

LaNorris Sellers is back at South Carolina for the 2025 season, but the Gamecocks quarterback had multi-million NIL offers to ...

On the "Bussin' With The Boys" podcast, Vanderbilt football quarterback Diego Pavia revealed details about his NIL money ...

Following the NCAA's historic settlement, reform is spreading like a wildfire across the collegiate athletics landscape.

South Carolina quarterback LaNorris Sellers (16) runs with the ball while pursued by Clemson linebacker Wade Woodaz (17) in ...

The spending reflects the university’s push to compete in football and men’s basketball under the terms of a modern college ...

South Carolina quarterback LaNorris Sellers is expected to be one of the top signal-callers in the nation in 2025, and he had ...

Diego Pavia is the Auburn killer. The electrifying college football quarterback took down the Tigers in each of the last two ...

These landmarks set a precedent for how future high school athletes can position themselves in the new world of NIL (Name, Image, and Likeness) marketing.

Former Michigan House Speaker Joe Tate introduced a bill Monday in an effort to protect NIL rights for NCAA athletes.

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BYU's heralded freshman-to-be AJ Dybantsa leads college basketball in NIL valuation despite being all about basketball.