NBA, Peacock and NBC Sports
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Peacock NBA Monday Debuts Oct. 27 with First-Ever “On the Bench” Coverage of Donovan Mitchell and Cavaliers Visiting Cade Cunningham and Pistons at 7 p.m. ET on Peacock; In Game 2, Nikola Jokić and Nuggets Face Anthony Edwards and Timberwolves at 9:30 p.
The Michigan Wolverines (5-2) will be the visiting team as they face the Michigan State Spartans (3-4) on Saturday, October 25 in a Big Ten Saturday Night game held under the nighttime lights at Spartan Stadium. The game will kick off live at 7:30 p.m. ET on NBC and Peacock, with NBC Sports beginning pregame coverage at 7 p.m. ET.
The NBA’s return to NBC is part of an 11-year, $76 billion rights package spread across ESPN/ABC, NBC/Peacock and Amazon’s Prime Video. NBC will air primetime games on Tuesdays throughout the season, and Sundays after its NFL commitments end, and Peacock will have streaming-exclusive games on Monday nights.
NBA Opening Night Audience Peaked at 7.1 Million Viewers on NBC and Peacock for Thrilling Conclusion (10:45-11 p.m. ET) of Oklahoma City Thunder’s One-Point Win over Houston Rockets in First Double OT
In an exclusive appearance Tuesday on NBC & Peacock, airing at halftime of Oklahoma City Thunder vs. Houston Rockets, Michael Jordan spoke with Mike Tirico about how he spends his time post-retirement, why he felt it was important to launch his “MJ: Insights To Excellence” series … and the unlikely time he felt pressure attempting a free throw.
More than two decades after it last aired an NBA game, NBC is betting on Peacock and Michael Jordan as launches year one of its 11-year deal for the sport.
From Michael Jordan to Mike Tirico and Roundball Rock, NBC showed the impact it will have on NBA games this season.
NBC's broadcast of the NBA tip-off was up 87% in viewers compared to last year and marked the season opener's biggest audience in more than a decade.
Dedicated viewers will observe that TNT has been booted off entirely after 40 years of broadcasting the league. “Inside the NBA,” TNT’s poster broadcast, has been moved off Tuesdays and Thursdays and replaced by NBC/Peacock and Amazon Prime, respectively.
The NBA returned to NBC with the Thunder taking on the Rockets and the Lakers hosting the Warriors. The night was a huge success.
STAMFORD, Conn. — The NBA’s return to NBC with a doubleheader on Tuesday night averaged 5.61 million viewers, the most-watched October opening night in 15 years according to Nielsen Big Data + Panel measurements and digital data from Adobe Analytics.