Cable news channel MSNBC will rebrand as My Source News Opinion World, or MS NOW, according to internal memos seen by Reuters today, as parent Comcast presses ahead with the planned separation of many NBCUniversal cable networks later this year.

Morning Joe hosts claim they love it. Everyone else says it sounds like a multiple-sclerosis charity with MS Paint branding.

In addition to MS NOW, USA Network and Golf Channel will merge into a new USA Sports brand and CNBC will change its logo but retain its name

MSNBC will change its name later this year as part of Versant’s separation from NBCUniversal, according to CNBC. The political news network will drop the peacock logo and rebrand as My Source News Opinion World,

MSNBC's new name, "MS NOW," was mocked on social media on Monday, and the branding change was compared to several failed computer software products.

MSNBC is undergoing a rebrand. In the coming weeks or months (no date has been announced), the cable news channel will be called My Source News Opinion World, or MS NOW. This, despite previous reports that the network wouldn’t be altering its name.

MSNBC is forging a new path on the small screen. On Monday, August 18, the network announced that it will soon change its name to My Source News Opinion World, MS NOW for short, as a part of their separation from Comcast.

Cable news channel MSNBC is going to rebrand as My Source News Opinion World, or MS NOW, according to a new report from the New York Times. The change is happening because Comcast’s NBCUniversal is spinning off many of its cable TV assets into a new company called Versant, severing ties with the “NBC” part of MSNBC.

In an internal memo, MSNBC President Rebecca Kutler said the rebrand "allows us to set our own course and assert our independence as we continue to build a modern newsgathering op